Are your Mission, Vision and Values in Sync With What over 90% of your Customers, Vendors and Employees want?

MOST COMPANIES MAKE THE MISTAKE OF CREATING A MISSION BASED ON WHAT THEY WANT (MORE PROFIT) INSTEAD OF WHAT THEIR CUSTOMERS WANT.

The Business Goals program will show you how to reach the wildest dreams you have for your company (including profit goals) but in a way that also accomplishes what your customers, vendors and employees want most too.

WHAT IS BUSINESS GOALS – THE CORE OF OUR PROGRAM

THE BUSINESS GOALS PROGRAM combines what your customers, vendors, and employees want most from your company with what you want most too. The program uses basic principles that work 100% of the time. You’ve probably tried other business management programs that are popular at the moment. The Business Goals Program is different. We provide a simple, effective framework that utilizes three basic, yet profound concepts: First, establish goals that everyone understands and supports (including your customers, vendors, employees and family (yes, we did say your family)). Second, put the right people in the right position to accomplish the goals. We use three practical tools to ensure we have the right people in the right position…no matter what the position. Third, and most important, a daily process that accomplishes what every customer, vendor, and employee wants most while working with your company. This one small step will also allow you to reach every goal you’ve set. This one tiny step is ENJOYING THE PROCESS. This one tiny step changes everything and learning how to accomplish it is the hallmark of our program. After going through the program, if you are not 100% satisfied with the content, strategy and framework we provide, we will refund 100% of your money. Just so you’ll know, in the past 25 years we have not been asked for one refund.

FOUR WAYS TO EXPERIENCE THE BUSINESS GOALS PROGRAM #1: THE BOOK

THE BUSINESS GOALS BOOK

GOALS Getting what you want most in business and home comes down to relationships. Goals is for anyone in the workplace who wants true success at work and at home.

For over 20 years, the Business Goals program has been deployed by thousands of people in companies all over the world. GOALS encapsulates the Business Goals program and provides real life examples of what happens when you use this simple, yet effective, program in your professional life and personal life.

The GOALS book walks you through the process of how to achieve every dream you have at work and a home. You’ll see why GOALS has become a #1 New Release on Amazon and learn how people are happier, accomplishing more and enjoying the process both at work and at home

TAKE THE QUIZ

It’s time to discover why your business isn’t growing!

Take the Online Business Health Quiz to discover what you can do immediately to attract customers, maximize cash flow, and get time to live your life.

 

FOUR WAYS TO EXPERIENCE THE BUSINESS GOALS #2: THE CLASS

THE BUSINESS GOALS CLASS

If we asked everyone on your team what the goal for your business is for the next year, would they all say exactly the same thing? Would it be as short and concise as “Win the Super Bowl”? And is everyone in the right position and aware of what they need to do to “Win the Super Bowl”? We will help turn your team into a high-performance team that understands the goal, how they fit into that goal, and what they need to do every day to reach that goal. Even more… they will enjoy the process. Even more…they will enjoy the process.

Creating a company that incorporates ENJOYING THE PROCESS is the missing component in almost nearly every company misses – yet It’s the number one thing your customers, vendors, employees and even your family want most.

WHAT'S THE OVERARCHING GOAL?

We walk you through a process of putting in place a goal that everyone on your team can easily repeat, and more importantly, help you reach. We’ll show you how to gain support and build momentum as you develop goals or apply to goals you already have in place.

IS YOUR TEAM UNIFIED?

The right answer to anything is the right person. We’ll show you three simple yet effective tools to assure you have the right people in place to help you reach your vision and goals.

IS EVERYONE ENERGIZED?

People get energized when they are using their talents to accomplish something significant. Our secret sauce is a two-step process that assures people know exactly what they need to accomplish every day, all while enjoying coming to work and working with their team every day.

EXPERT FACILITATORS

Connect with your personal expert facilitators in between classes for expert mentoring and to discuss business concepts

6 LIVE ONE-HOUR CLASSES.

Classes are taught live each week, either in person or via Zoom, and are about an hour long.

VALUE FOR YOUR MONEY

Business Goals classes include the live taught class, class materials, and a weekly one-on-one meeting with your class facilitator (think coach)…all for only $250.

FOUR WAYS TO EXPERIENCE THE BUSINESS GOALS #3: THE VIDEOBOOK

THE BUSINESS GOALS VIDEOBOOK

For those of you that can’t fit a 1-hour a week class for six weeks in, we’ve created the Videobook. The Videobook contains a slightly condensed version of all six classes in one videobook.

The videobook looks a little like we’ve inserted an iPad into a binder. The Business Goals videobook is rechargeable, has headphone jacks and can be watched over and over.

The videobook option does not come with the weekly coaching but contains 100% of the content taught in the 6-week class. The videobook is just $250.

FOUR WAYS TO EXPERIENCE THE BUSINESS GOALS #4: THE ONE-ON-ONE

THE BUSINESS GOALS ONE-ON-ONE

BUSINESS GOALS ONE-ON-ONE. Some people and companies just want one-on-one interaction. They don’t want to sit in a class with people they don’t know and they want more than the videobook. If that’s you, we will send one of our Facilitators to meet with you and your team. We offer half-day, full-day and multi-day training programs that deploy the Business Goals program that is fully customized for your company and the goals you want to reach.

INSPIRATIONAL RESULTS FROM OTHER

BUSINESS OWNERS

Thousands of employees worldwide have read our book or attended our classes since our program’s existence in the late 1990s. Most people agree that this is the best business growth and leadership program they have ever attended. Read their stories to get an idea of the potential growth your business can see, and start experiencing this growth yourself!

GOALS cuts through the shortsighted advice of hustle culture—work more, make more, never stop—pointing leaders towards the meaning and significance behind the grind. This book teaches lessons every company should ask, but few rarely dare to explore.

—Eric Zuidema, Chick-fil-A Operator

At the core of every sales training course I ever took or taught was the principle of “uncovering and meeting the needs” of the customer. The best sales professionals take that to a higher level, “find the pain and make it hurt.” Jud’s book provides solid tools to help leaders accomplish their goals, professionally and personally, by meeting the needs of the people in their lives. It is a solid read for young and established leaders looking for a tool to use every day for the rest of their lives.

—Don Horning, Managing Director, Worldwide Services, FedEx, Retired

The business world is full of leadership books that take a single idea and draw it out into 300 pages of wordy repetition. This is not one of those books. GOALS is packed full of real-life application tools and points of action. It has become a go-to reference for learning to grow our teams and improve the lives and working environment of our people. You’re gonna want to buy a spare to share.

—Jeremy Cappalo, Manager, Reliable Cadillac, GMC, Buick

DEPLOYING THE BUSINESS GOALS PROGRAM GETS

EVEN EASIER WITH THE APP

The APP

Reaching your goals couldn’t be easier with the Business Goals App

  • Prioritize your daily activity that’s in alignment with your goals
  • Keep track of what everyone on your team is working on, by priority and weight and know the moment they complete mission critical milestones.
  • Keep track of your team so communication and needs between teammates remains open and up to date.
  • Keep track of your goals, your department goals and your company goals and how they all tie together

KEEP THE MOMENTUM GOING-THE 12-MONTH PROGRAM

Many people complete the 6-week class and don’t want to stop. For those who wish to really take their company to the next level, we have the Business Goals Intensive. It’s a 12-month Intensive program that takes the concepts learned in the 6-week class to a whole new level. Whatever goals you have for your company will likely be only a fraction of what you will accomplish through the Intensive. The Intensive places you in a “Triad” with two other business leaders in similar stages of their career. The three of you will then work through a 12-month curriculum to help you reached the most you are capable of in your career. Graduates achieve far more than they ever dreamed or imagined as a result of the Intensive.

COURSE MODULES

Each month you will work through a series of Modules. There is one main module and two supporting modules. Each module is designed to help you get closer to achieving goals that surpassed whatever expectations you had for your company or position.

MONTHLY TRIAD MEETING

Each month you will meet as a group with your Triad and your Facilitator to discuss that month’s modules and how they apply to your company or position. You’ll find that your Triad will help you reach your goals as well as walk with you through any obstacles you encounter. Between your Facilitator and the two other Triad members, you’ll get the encouragement and support you need to reach levels you’ve never imagined.

MONTHLY MEET-UPS

One week out of the month we ask that you meet just with your Triad. This can be in person or via Zoom. Your Triad will likely become part of the support group, encouragement, accountability and competition you need to achieve beyond your dreams.

MONTHLY FACILITATOR MEETINGS

You will meet with your Facilitator either once for a longer meeting or in two shorter meetings each month. Your Facilitator will help you stay focused on the tasks at hand, provide great mentoring and coaching, be your sounding board, confidant and coach necessary to keep you focused and on track to reach beyond your dreams.

Sign up for one of the Business Goals programs and see why, for over 25 years, teammembers from Intel, FedEx, Google, Chick-Fil-A, Apple, Jelly Belly and hundreds of other companies have attended a Business Goals Program or read the book.